software
With real time analytics for live and on-demand video, you'll get the data you need to truly understand how, when, and where your content is seen and shared by viewers. What keeps viewers watching? When do they lose interest? What do they share? Actionable Analytics ends the guesswork. With the clear numbers in hand, you'll build a content and monetization strategy that really works.
Ooyala publishers get the data they need to truly understand how, when, and where their content is seen and shared by viewers. Publishers use that real-time data to boost engagement and earn more money from their videos. That's why we call them Actionable Analytics.
How many ads are best? Which placements earn the most revenue? How much should you charge for a video? Actionable Analytics shows you how to maximize revenue.
Know your audience: where they’re located (by country, state, or Designated Marketing Area), whether they watch on laptops, mobile devices, or on living room TVs, and much more. You can even drill down to city-level performance to see which videos are being watched in Buffalo or Buenos Aires.
Use our flexible APIs to build your own custom dashboard to monitor viewership, build executive reports, or track your own special interests. Omniture and Visible Measures have plugins that pull Ooyala video analytics directly into their reports.
Every business is unique, and now with Custom Analytics you can let your business needs drive what data you collect and what reports you see. Leverage any data source, including social networks such as Facebook, to generate reports on age, gender, brand preferences, video placement, time of day, and more.
Full reports on top-level domains and individual URLs let you see exactly where your video is embedded and shared around the web.
With city-level reporting, you’ll see exactly where your video is making an impact.
DMA reach and frequency numbers can be crucial for large media companies who prefer to buy ads by these industry-standard zones.
Second-by-second engagement and abandonment data shows you just what’s working, and where ads can earn the most.
Track how many visitors are watching videos—then compare results for multiple videos by day, week or month.
See how users share your videos on Facebook, Twitter, and other social media.
Find out how many of your video views come from PCs, mobile phones, iPads, and other devices. Are you optimizing your content for the ways people are watching?
Your video has a life beyond your site. If you’re not tracking external views, you’re only seeing part of the picture.
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