software
Manage Ads in Bulk
Create your own ad sets by theme or content, then manage ads for all those videos at once -- for instance, add a pre-roll to all sports or news videos.
earn more with ooyala
Why use Ooyala? Because you’ll earn more from every view and every viewer.
Ooyala is a monetization solution just as much as a video solution. Complete ad and paywall monetization options are built in, along with superb analytics to measure and improve results. And the drag-and-drop interface makes it all easy. If revenue is your goal, Ooyala is the clear choice.
Backlot has built-in integration with over two dozen leading ad networks, including the one you’re probably using right now. If you prefer, use Backlot's built-in ad server to sell your own inventory.
Drag-and-Drop Simple
Placing ads is as simple as dragging them to any point in the video you choose. That makes it easy to place ads where they minimize viewer drop-off and maximize revenue.
Video Countdown
A player ad counter shows viewers exactly how long they'll be exposed to each ad. That means happier viewers and fewer dropouts.
Ad APIs
As always with Ooyala, our engineering team has built flexible APIs to let you customize and simplify your ad workflow.
Paywalls are Better with Ooyala
Easy Setup
Put up a complete paywall for any video in less than two minutes so you can start experimenting with hybrid business models.
Paywall Built in
The Ooyala paywall is integrated right in the player, where viewers can pay with just a few secure clicks. The simple checkout means fewer dropouts and more conversions.
Optimize As you Go
Adjust the paywall price, the preview window, or other elements to learn what earns you the most from your premium content.
New Opportunities to Earn
Live pay-per-view, on-demand rentals, syndication by country or city: Ooyala makes it all possible.